Principal founders Michael Vermillion & Andres Bejerano began working together in 1995 for Teletrac, a California-based company and a pioneer in the Automatic Vehicle Location (AVL) industry. In just a few short years they excelled in sales, consistently surpassed quotas and rapidly built a solid market. During their tenure they ranked in the top 5% of all sales executives in the company (over 100 sales representatives nationwide), earning numerous sales achievement awards and national recognition within the organization. Eventually both were promoted to higher positions that included more management responsibilities, with Michael taking on a Major Accounts Regional Manager role and Andres stepping into a Regional Sales Management position. In five (5) short years they helped grow the Florida customer base from just a few customers and a few hundred units in service to over 500 customers and 10,000 units in service. In 2001, they departed Teletrac and began working for Integrated Systems Research Corporation (ISR Corp), a small GPS-location solution provider based in Baltimore, MD. Their objective at ISR Corp. was to further develop the ISR FleetTrack product-line and assist in growing ISR’s presence in the United States, beginning with the Southeast region. They found success quickly - in just under a year, they were directly responsible for growing ISR's Florida customer base from less than 50 units in service to over 1,000 units.
A Little History
In the mid 90’s, about the time Michael and Andres began working in the location based solutions environment, the idea of tracking your truck was regarded as a luxury item for business, similar to how cellular phones were first viewed in the early 80’s. In other words, it was perceived as a convenient technology and not a tool that was necessary to run a more profitable business. At the time GPS technology was not available for use in tracking vehicles. It was used primarily by the U.S. military, which protected this technology by scrambling the signal code of the orbiting satellites in a process known as Selective Availability (SA). Instead, radio-frequency based paging systems (also known as Terrestrial systems) provided the network for locating a vehicle. The tracking unit would respond to a page or "ping" and relay its information to a centralized Control Center. From there the Control Center would process and calculate the location of the tracking unit using distance and time data (or, multilateration), similar to the way wireless cellular networks can locate a phone today. Although not as accurate as GPS, it was ahead of its time in functionality and in the benefits it provided to businesses looking to better manage their mobile workforce. The value was that provided a more reliable method of locating and measuring workforce productivity. The major setback with this "Terrestrial-based” technology was its limited features and location inaccuracy (sometimes off by a tenth of a mile or more), but again this was considered advanced technology for its time.
With GPS, everything changed. GPS technology operates through the use of 24 satellites orbiting the earth. These satellites, paid for by the U.S. government but free for the world to use, broadcast extremely accurate time signals (to within 40 billionths of a second) using onboard atomic clocks. GPS receivers on earth triangulate these time signals to provide location, velocity, and elevation information. When Selective Availability was enforced, GPS units received a scrambled signal from the satellites, which hindered private and commercial use. That changed at midnight on May 1, 2000, when President Bill Clinton ordered Selective Availability (SA) turned off:
"The decision to discontinue Selective Availability is the latest measure in an ongoing effort to make GPS more responsive to civil and commercial users worldwide. This increase in accuracy will allow new GPS applications to emerge and continue to enhance the lives of people around the world"
President Bill Clinton
May 1, 2000
By lifting the veil on GPS, civilian users around the world no longer experienced the random errors that SA added in order to keep GPS a powerful tool for the military. Accuracy improved greatly as well - today’s GPS is accurate to within 20 meters (approximately 60 feet), although in good weather conditions units should display an error of less than 10 meters. GPS availability and improved accuracy provided significant advantages for the location-based industry. Suddenly, an industry previously dominated by one or two providers using expensive ground-based Terrestrial systems with limited local coverage was blown wide open. Over the next several years more and more companies emerged to take full advantage of this enhanced accuracy and capability. Today we see an increasing availability of new and enhanced-GPS location solutions.
Back To The Story
After seven years of representing single-source location solution providers, both Andres and Mike realized that a one-size-fits-all business model would not provide long-term success in the industry. There were more choices available now, and through competition, higher-quality solutions became more available in the marketplace. These additional options, if offered through one company, would provide better opportunities for market penetration and a more satisfied customer base. The idea of fitting one solution into a business application that may not exactly fit or work the best no longer made sense. The right approach was to offer a choice or combination of solutions which provided a more comprehensive, better fit to the application or client need. This would help to build a more loyal and satisfied customer base and also increase the chances of success in winning the business. With this idea, Traxxis GPS Solutions was founded in 2002.
The plan was simple. Approach any company with a fleet of vehicles on the road. Conduct an analysis of the client’s needs to help figure out which solution will work the best and offer one or a selection of proven solutions designed to effectively meet those needs. In addition, ensure quality and reliability by testing every solution prior to representing that product--it's all about performance! The plan worked and has resonated with over 7,500 units in service in less than eight years of being in business.
Today, Traxxis GPS continues to evolve into a dynamic and leading-edge wireless location, vehicle tracking and fleet management solutions provider, representing quality solutions such as: TomTom Work, Networkfleet, Vehicle Path, ISR Fleettrack, Fleetilla, Enfotrace & OrbitOne.